Archive for the ‘Battery621’ Category

Battery621 wins the CBCA Workspace Award

On March 6th, in front of over 700 Colorado business, cultural, and civic leaders, Battery621 was the recipient of the Colorado Business Committee for the Arts 2012 Workspace Award.

Here’s the description of the award from CBCA:

“The physical environment in which people work influences employee and business prosperity. Through architecture, interior design, space planning, art collections or individual efforts, workspace can foster employee creativity, innovation and morale. Well-designed workspace also communicates corporate mission, identity and style to clients and the community. The Workspace Award pays tribute to an Exceptional work environment that advances business objectives.”

Image courtesy BWBacon

The Launch of Winter recap

Battery621 opened for business just about one short year ago. And what a year it’s been. It was finally time to hold a GRAND OPENING, our ONE YEAR ANNIVERSARY, and kick off the first annual LAUNCH OF WINTER. What better way to celebrate our first year of operation than visits by Denver Mayor Michael B. Hancock, Colorado Governor John Hickenlooper, two visits by 9 News during our packed week of events, and over 3,000 people walking through our doors.

This celebration began October 4th, and events ranged from Subaru debuting the all new 2012 Impreza, to Icelantic Skis presenting their ‘11-12 line of skis, the announcement of the SI Snowsport Entrepreneur Award, live music, engaging panel discussions with some fantastic like minded personalities, and a photographic art installation by The Public Works. Many great companies from within Battery621 and partners such as Vail Resorts, Loveland, Echo Mountain, Tommy Knocker, Create Denver, CMH heli-skiing, Muscle Milk and Smashburger came together in the name of anticipating another amazing winter.

On Tuesday, October 4th, Something Independent packed the house and announced the winner of their inaugural SI Snowsport Entrepreneur Award with the help of Colorado Governor Hickenlooper and their esteemed panel of judges. The award recognized Flylow, a Colorado ski and snowboard outerwear company, that embodies the spirit of entrepreneurism and shows us how the Colorado snowsport culture inspires their ideas and influences their business.

Governor Hickenlooper, who kicked off the event, said, “Part of being an entrepreneur is seeing opportunity where other people don’t. Nothing would make me happier then having Colorado known as the single greatest place for entrepreneurs.”

Westword Article: Flylow Gear wins first annual Something Independent Snowsport Entrepreneur Award

Denver Post Article: The inaugural Snowsports Entrepreneur Award goes to…

The night of Thursday, October 6th was The Business of Fun, an event where a panel of fine and creative humans spoke about how they followed their passions through their career path rather than the bottom line. Preston Strout, former pro shred and current owner of High Cascade Snowboard Camp, moderated the panel of 6 professionals from a diverse range of backgrounds. The panel included: Chris Davenport – Freeski legend, Steve “Stix” Nilsen – PBR Lifestyle Marketing Manager, Steve Chambers – CMH Heli-Skiing, Revelstoke Area Manager, Kristin Rust – World Traveler, PR Guru, Chris Berry – Team Pain Skate Parks Supervisor, and Gabe Anderson – Co-Owner of Jiberish Clothing. The event was a huge success all around and netted a full segment on 9 News and coverage in multiple media outlets.

“A great evening and a pleasure to get to meet everyone and share our stories. As I said before, it’s pretty easy to talk about something you’re passionate and excited about. The Business of Fun is definitely on to something,” said panelist Steve Chambers.

Battery621’s monthly First Friday event was stepped up to a new level with an art show by The Public Works, which brought out the best of over two decades of photographic pursuits printed on mixed mediums. Other higlights included Icelantic Skis unveiling their new ‘11-12 line of skis to the public, the all-new 2012 Subaru Impreza debuted for the first time in Colorado, and live music from Filthy Children. Over 2,000 patrons passed through the doors that night, all of whom were all able to buy season passes to Vail Resorts, Loveland, and Crested Butte. When people were hungry, Smashburger was on site with burgers and fries and sold out of product, and Sweet Cow Ice Cream served up desert.

Saturday October 8th, Battery621 started the weekend with a co-sponsored passport art walk throughout the Sante Fe Arts District. Parents joined their little rippers on a stamp- gathering hunt down Sante Fe Drive, ending at Battery621. Movies from Capita, Poor Boyz, Never Summer, Sandbox and Level 1 and MSP screened all day while everyone recovered from the fun filled hectic week.

Make sure to check the photos via the Galleries link to the left!

Thanks to: Subaru, The Public Works, Icelantic, Spyder, Something Independent, Emage, TommyKnocker Brewery, Canadian Mountain Holidays, Vail Resorts, Smashburger, Echo Mountain, Loveland Ski Area, Crested Butte Mountain, Larkburger, Pasbt Blue Ribbon, Turnstone, High Cascade Snowboard Camp, Whole Foods, Snowboard Colorado Magazine, the GRO project, Matchstick Productions, Level 1, Poor Boyz, Never Summer, Capita, and everyone who attended!

Battery 621 Hosts Ad2 Denver: CP+B Talk About Domino’s

Last night, Battery621 was a proud host to Ad2 Denver’s August event: CP+B Talk About Domino’s. If you watch any amount of TV, you’ve probably seen Domino’s campaign to reposition their brand through total transparency, including admitting that their old pizza wasn’t really all that great. But with any great ad campaign, there is usually a great agency behind the scenes making it happen. That agency is Crispin Porter + Bogusky, based out of Boulder. Two creative directors that worked on the entire Domino’s campaign described the entire process in detail, from pitching Domino’s to accept negative criticism, to creating a massive pizza tracker billboard in Times Square.

All in all, over 60 people from the Denver and metro areas were in attendance, most of them new faces to our space. It was a great event all around, and look forward to hosting more in the future.

Fun Fact Friday; How do we hang art so easily?

If you’ve been to a First Friday event, or been inside the doors of Battery621, you know that we like to have art hanging in many locations around the main level. Some of them are in places where you normally wouldn’t be able to hang art due to glass panels or not wanting to ruin the walls. Luckily for us, we found a solution, and a great partner in the process. We teamed up with AS Hanging Systems to create flexible hanging areas that can handle pretty much anything that can be hung. We’ve had paintings, posters, skateboards, and other mediums up already, with no end in sight. So if you’re in the market for a system to hang some art, check out the products the AS Hanging Systems has to offer.

Fun Fact Friday: Have you seen our fire?


If you haven’t been to an event at Battery621, we have our own little fireplace. When we say fireplace, we mean it, yet it’s a little bit different than what you’re thinking…

We partnered up with Fire & Patio Co. and installed one of their alcohol fireplaces in the Spyder showroom. It is an amazing product which does not need to be vented, is completely self contained and runs on eco-friendly denatured alcohol. It looks beautiful and also kicks out 10,000 BTU’s. You’ll find the fireplace running during First Fridays and other events, so come by and check it out. It looks awesome in the dark too.

We look forward to continuing to find placements throughout Battery621 for Fire & Patio Co.’s product line!

First Friday Fun Fact: What’s up our sleeve for July?

So our First Friday Fun Facts will be a little bit different than our regular Fun Fact Friday posts. In the FFFF, we’ll let you know what you should be looking forward to at tonight’s First Friday event.

First, there will be artwork. The Got Metal? gallery continues its run in the Spyder gallery, complete with sculpture, metalwork, and paintings. Secondly, we’ll have new art from Whit Boucher of Boulder, Colorado. You can check out his work at or tonight in the Icelantic Gallery and the common area. There is already some great stuff hanging on the walls.

Secondly, we’re going to kick things up in a different notch. Tonight, we’re celebrating America as July 4th is just around the corner. We’ll be decorated out in Red, White, and Blue, and we encourage you to come over dressed up in your best America ensemble. Icelantic will be holding a costume contest for the best American themed costumes, with yet to be announced prizes to go to the winners. We’re also going to have cotton candy and snocones available for all attendees, and just because Battery621 is the coolest place to be… We’re going to have a Stars and Striped waterslide in the parking lot!

Third, we’re going to be debuting the Battery621 First Friday Gigantic Jenga tournament. We’ve taken Jenga, made it much bigger and burlier, and those of you interested can compete in a bracket style tourney for prizes as well. We think this is going to go off, so get here to sign up. Tournament starts promptly at 8.

Lastly, we’ll have live music tonight from Dynohunter. You can get a preview of their sounds at Dynohunter starts at 9, and will be on until 11 in the Spyder Gallery.

That’s about it for tonight, but you never know what else is in store unless you get down here tonight. Doors open at 7 with adult beverages provided by TommyKnocker Brewery. See you all then!

Fun Fact Friday: How did Spyder get its start?

So you may be used to seeing Spyder gear head to toe on fellow skiers on the mountain, but do you know how it all started? In 1978, while David’s sons were in the ski race circuit, he noted that there was only one brand of race sweaters available. He knew he could make a better product and sell it to the close-knit race community. This business, named David L Jacobs, Incorporated, began as a small mail order business in his kitchen called Spyder – a business “for racing, by racers.” As a treat, here is the original Spyder brochure, complete with David himself modeling the product.

Fun Fact Friday: Have you seen the Stapleton Discovery Center?

Drumbeat orchestrated the concept, design, and implementation of the Stapleton Discovery Center, the starting point for the 2011 HGTV Green Home Tour. Alongside Strada, Ideations, Legwork, and Battery 621’s own, The Public Works, Drumbeat helped Forest City Stapleton connect with its audience in a unique experiential launch pad that is surely worth a visit. Check it out while you are there consider touring HGTV Leed Platinum certified Green Home. Click here to purchase tickets in advance.

Fun Fact Friday: Why are Icelantic’s skis so unique?

Let’s face it: The snowsports industry has seen tremendous growth over the past 10 years. New brands have popped up, competing with the big dogs that have been in the industry since the beginning. So that begs the question, what does it take to be unique in a crowded industry? One of Battery621′s very own tenants, Icelantic Skis, has figured out a way to stick out in the industry. It all boils to their Colorado roots and the construction of their skis. Watch the video below:

Icelantic: Handmade in Colorado, USA

Icelantic is committed to local processes and partnerships for many reasons. Service, convenience and a belief in supporting the local economy are important but are really just the icing on the cake. The primary reason for our local commitment is QUALITY! Our boards are Never Summer Factory Built. Never Summer Industries has been perfecting sandwich construction for over 15 years and are known throughout the industry for their bombproof durability. Every product made in the NS facility is handcrafted with skill, care and attention to detail. Combine this with Icelantic’s truly unique designs and top-of-the-line materials, and you have the most durable, innovative and exciting ski on the market! Icelantic believes that high-quality, locally handcrafted products are just plain better. Our comprehensive two-year warranty is a testament to the confidence we have in our products and we know you will feel the same way as soon as you try a pair of Icelantics for yourself.

Fun Fact Friday: How is Beetle Kill wood used within Battery621?

beetle kill

The amount of pine destroyed by beetles in Colorado is staggering. What were once healthy trees are now diseased and standing dead, primed to start a forest fire. In order to help save the forest, these trees are being cut down and put to good use by artists, builders, and do-it-yourself types all across Colorado. Battery621 is no exception to this movement.

spyder showroom

Inside Battery621, you’ll find over 30,000 linear feet of beetle kill wood. Icelantic’s gallery would be the first part people see when entering the North side of the building. On the South side, Spyder’s upper level showroom and gallery houses a beetle kill stage, back wall panel, and a 34 foot long custom ceiling installation. Over in the offices of The Public Works, a new installed timber frame loft was created from beetle kill as well. All of us inside here are doing our best to contribute to the cause of finding good uses of Colorado’s surplus of standing dead.

icelantic gallery

Check out some other projects The Public Works has done utilizing beetle kill.

For more info on beetle kill, check out an article from the Denver Post here.