Last night, Battery621 was a proud host to Ad2 Denver’s August event: CP+B Talk About Domino’s. If you watch any amount of TV, you’ve probably seen Domino’s campaign to reposition their brand through total transparency, including admitting that their old pizza wasn’t really all that great. But with any great ad campaign, there is usually a great agency behind the scenes making it happen. That agency is Crispin Porter + Bogusky, based out of Boulder. Two creative directors that worked on the entire Domino’s campaign described the entire process in detail, from pitching Domino’s to accept negative criticism, to creating a massive pizza tracker billboard in Times Square.
All in all, over 60 people from the Denver and metro areas were in attendance, most of them new faces to our space. It was a great event all around, and look forward to hosting more in the future.