Let’s face it: The snowsports industry has seen tremendous growth over the past 10 years. New brands have popped up, competing with the big dogs that have been in the industry since the beginning. So that begs the question, what does it take to be unique in a crowded industry? One of Battery621′s very own tenants, Icelantic Skis, has figured out a way to stick out in the industry. It all boils to their Colorado roots and the construction of their skis. Watch the video below:

Icelantic: Handmade in Colorado, USA

Icelantic is committed to local processes and partnerships for many reasons. Service, convenience and a belief in supporting the local economy are important but are really just the icing on the cake. The primary reason for our local commitment is QUALITY! Our boards are Never Summer Factory Built. Never Summer Industries has been perfecting sandwich construction for over 15 years and are known throughout the industry for their bombproof durability. Every product made in the NS facility is handcrafted with skill, care and attention to detail. Combine this with Icelantic’s truly unique designs and top-of-the-line materials, and you have the most durable, innovative and exciting ski on the market! Icelantic believes that high-quality, locally handcrafted products are just plain better. Our comprehensive two-year warranty is a testament to the confidence we have in our products and we know you will feel the same way as soon as you try a pair of Icelantics for yourself.